How could storytelling improve your business?

Storytelling is one of the most powerful tools available to those of you interested in developing the behavioural aspect of culture (see out cultural pyramid for more information). But have you considered how to fully harness the power of storytelling for your business?

In 2014/2015 we worked with Kruggel Lawton, a top 400 accounting firm in the US (the subject of our CMI Management Article of the Year in 2016). They adopted a values-based approach to leadership and I challenged them to create a series of videos that communicated the “story” of their core values.

Below is one of the videos they produced, featuring the founder’s sons, which is part of a series of videos on their new HR website.

Ask yourself, what could you do to better use storytelling to communicate the values of your business?

If you want ideas on how to use storytelling in Change Management, check out our “Three views on a secret” blog for a free, powerful, framework.

Leave a Reply